NYU Schack Coca-Cola transport Based in Atlanta

Not another generic CRE résumé.

William Lawyer is an NYU real estate grad who learned how the real world moves in transportation at Coca-Cola, then ran hospital programs, closed $10–100MM capital markets deals, and moved to Atlanta to stack Georgia Tech credentials while leading PropTech BD and commercial brokerage. Same guy. Longer runway.

Read the arc →
01 The story

New York roots.
Systems that move.
Atlanta chapter open.

Chapter 1 · New York

NYU built the floor

William earned his BS in Real Estate Investment & Finance at NYU Schack — not a side certificate, the real program. That foundation never left: underwriting logic, capital structure, and how assets actually behave.

NYU Schack · RE Investment & Finance
Chapter 2 · Operations

Coca-Cola taught the road

Before the deal sheets and conference rooms, he worked transportation at Coca-Cola — logistics, movement, reliability. When something has to arrive on time at scale, theory is optional. That muscle still shows up in how he runs pipelines and closes.

Transportation · Coca-Cola
Chapter 3 · People & P&L

Hospitals taught leadership

Years as an administrator and program director (Interfaith, NYU Langone Hyperbarics) — grants, quality metrics, accreditation, staff, real P&Ls. He doesn’t only model risk. He’s owned outcomes with humans in the loop.

Program ops · ~$1M grant · UHMS
Chapter 4 · Capital

Then he went full markets

At Sperry RE Capital he rose Originator → Director → Managing Director: debt and equity placement, $10–100MM transactions, capital stacks, teams, sponsors, lenders. Institutional quality, relationship-heavy.

CRE debt & equity · $10–100MM
Chapter 5 · Atlanta

Now he lives in Atlanta — and he’s stacking the next level

Based in the Atlanta metro, dual-licensed in NY and GA. Georgia Tech MRED + Scheller MBA track. Leading Southeast BD for SIRE3D (3D construction / PropTech) while underwriting and brokering commercial with Berkshire Hathaway HomeServices. NYC training. Coke ops DNA. Capital markets scars. Southern market in motion.

Atlanta based GA Tech MRED + MBA SIRE3D · BHHS
02 The flex

Why this isn’t
the same stack
you already interviewed.

The rare combo

NYU pedigree + Coca-Cola transportation ops + hospital P&L leadership + MD-level capital markets + dual-state license + Georgia Tech dual path.

Most people pick one lane. He kept adding range without losing edge.

$10–100MM

Deal range across multifamily, retail, office, industrial, hospitality, ground-up

2 states

Real estate sales licensed in New York and Georgia — coast to Southeast

NYU → GT

Schack BS, then MRED + MBA candidate at Georgia Tech while executing live

PropTech

Southeast BD for 3D construction printing — developers, pilots, GTM

Want this tailored to your open role?

03 Atlanta now

Living where the growth is.

Atlanta isn’t a layover. It’s home base — Southeast relationships, dual markets with New York, and credentials from Georgia Tech while the deals keep moving.

SIRE3D

Director, Business Development · Southeast

3D construction printing & PropTech — sell the tech, originate the projects, build the partner map.

Berkshire Hathaway HomeServices

Commercial Real Estate Specialist

Underwriting, models, due diligence, market work — East Cobb / NY presence, dual licensed.

Georgia Tech

MRED · Scheller MBA candidate

Development + business education stacked on NYU Schack and live market experience.

School NYU Schack BS · RE Investment & Finance
School Georgia Tech MRED + Scheller MBA
Ops Coca-Cola Transportation experience
Markets Sperry RE Managing Director path
Base Atlanta NY & GA licensed
04 Let’s talk

Bring him in
before someone else does.

Domain and Stripe calendar booking next. For now — email, LinkedIn, or ask the AI for a role-fit write-up.

Consultation

Book the call

Stripe calendar booking is on deck. Hit the button for the status — or just email him.